Create a great customer experience to reap rewards in the OEM survey

Impress your customers and gain those all important points in the annual customer satisfaction survey from your OEM's.

Manufacturers demand high performance

The results of your annual Aftersales CSI survey can have an important financial impact on your business. So how can you make sure your customers are happy with their experience?

Set yourself apart on service, not on price.

The modern car buyer has high expectations – and buying the car is just the start of the journey they take with your dealership. They also expect to receive excellent service from you throughout their ownership of the vehicle.

Your customers have plenty of choice when it comes to servicing their car and local independent workshops can price aggressively to attract business. To make your dealership stand out from the crowd, consider differentiating on service, not on price.

What does this look like?

Cover the basics - answer the customer's call quickly and offer them a convenient appointment

First impressions count - greet your customers warmly when they arrive and never leave them waiting.

Then, wow your customers with the latest touch screen technology, Vehicle Health Check (VHC) from CDK Global.

Present your findings and quote using an iPad or Android tablet device. Since Vehicle Health Check (VHC) automatically syncs with your DMS, the latest prices are always available. For your customers, that means no paper, no printing and no hanging around.

However, not only can they review the quote on the screen, they can also sign & authorise any work right away, using the e-signature technology within the app.

If this sounds like a great way to impress your customers and gain those all important points in the annual customer satisfaction survey from your OEM's, then watch the VHC Touch product demo video now.

VHC Touch Demo

Read more aftersales insights   Learn more about VHC Touch

Latest Insights - Customer experience


How Soon is Soon?

Watch the video to hear why speed and a quality response make all the difference with today's automotive customers.

Watch video


What’s your name again?

David Loveday, International Product Manager at CDK Global, advises the best ways to delight your customers every time they call your dealership.

Watch video

About the Insight Centre

The Insight Center was developed with the dealer in mind. With everything from white papers to instructional videos, the Insight Center is your resource for automotive tips and best practices.

About CDK Global

We provide integrated technology solutions to over 26,500 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers throughout the world.

Global Website: