Insight Articles

Insight articles by job role

Marketing Sales Aftersales IT Management

Marketing Insights

Improving communication to boost customer loyalty

Make sure you remain first choice for your customers. Use integrated marketing to stay in contact when it matters most and provide a 5 star experience with every interaction.


Why a strong online presence is a must for all car dealerships

Customers have a huge amount of information at their fingertips. They conduct the majority of research online before they’ve even stepped foot inside a dealership. Buying a car has never been easier, but can the same thing be said about selling a car?


Sales Insights

Enquiry Management: The key to future sales

An enquiry is a critical moment because today’s digital natives have come to expect a brisk, positive response -- fast. The quicker you are, the more impressed they'll be.


Meet and greet your customers with flair

As with any good date, it starts at the front door. The great customer service you’ve been giving them by phone, email and online has to go a notch higher in person.


Aftersales Insights

Be attentive in aftersales

Creating the best service booking experience is vital in keeping the modern customer loyal to your dealership.


Delight at every opportunity in the service department

Aftersales competition is tough. Learn how to increase loyalty in the service department and increase your bottom line.


Management Insights

How moving to mobile can deliver a greater customer experience

Don’t feel restricted in your daily interactions with customers. Read to find out how moving to mobile can give you greater mobility in the way you engage with your customers.


Generation Y and the changing face of the automotive retail experience

Generation Y have come of age and are increasingly dictating how companies approach retailing. Are you digitally equipped to meet the needs of any generation?


IT Insights

The Security Risks of Outdated Software

There are always early adopters of technology – using the latest and greatest in their business and personal lives – and late adopters, who would rather let all the kinks get worked out by someone else first. And who needs a huge disruption to their business – to their life – just to upgrade technology that’s working just fine? You know the saying, “If it ain’t broke, don’t fix it.”


Hosting versus managing your own server

When you calculate the real cost of maintaining your own server, there's much more to consider than simply buying the hardware.


Latest Insights - Customer experience


How Soon is Soon?

Watch the video to hear why speed and a quality response make all the difference with today's automotive customers.

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What’s your name again?

David Loveday, International Product Manager at CDK Global, advises the best ways to delight your customers every time they call your dealership.

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About the Insight Centre

The Insight Center was developed with the dealer in mind. With everything from white papers to instructional videos, the Insight Center is your resource for automotive tips and best practices.

About CDK Global

We provide integrated technology solutions to over 26,500 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers throughout the world.

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