Customers today have more choice and higher expectations than ever. To keep them, you've got to raise your game.
Your loyal customers, that is. And if so, how would you know?
Customer retention is key to profitability for any dealership. Yet for many dealers it’s still a bit of a mystery. Customers today have more choice and higher expectations than ever. To keep them, you’ve got to raise your game. And that starts with better, clearer data.
Do you know what percentage of your customers visit you for a service at year 1, but then use another dealership or independent for services in year 2 or 3? Do you have a plan to identify those customers and create marketing campaigns them to bring them back?
Automotive Business Intelligence can help. Using data from within the DMS, it can clearly identify who has comes in for service regularly, not so regularly, or has simply disappeared. Create a custom marketing dashboard so that you can track overall trends, see where you want to take action and start increasing Aftersales revenue.
Successful customer retention starts with their very first point of contact with you, and continues throughout the entire lifetime of a relationship. Now you can measure and grow that relationship thanks to Automotive Business Intelligence.