The digital customer journey is on the rise in the automotive retail industry, but who owns it - the OEM or dealership?
The automotive industry is entering an era of change and opportunity, and dealers should look at ways to future-proof their business and find ways to be flexible and adapt to new technologies.
Ready for the connected customer? Dealers need to understand the channels customers use, upskill their staff to manage these channels effectively and consider cover for out-of-hours queries.
10 ways a DMS can boost profitability for dealerships in the automotive retail industry.
Dealerships have to find a way to make their loyalty strategies scalable and sustainable, to benefit both the customer and the business in the long-term.
Exceptional customer experience is fast becoming the minimum we expect. For the automotive industry, the question is how close can it get to matching this level of customer service - and how quickly can it be achieved?
Dealers should work with manufacturer PR teams to identify news opportunities and create a communications plan that fits with national brand marketing campaigns and product launches.
Car retailers depend on building lasting customer relationships to ensure long-term profitability, but when economic uncertainty puts pressure on new car sales, there are many lessons dealerships can learn from the wider retail and service industries.
Many in the industry continue to direct their efforts on attracting new customers. But don’t forget, it’s equally important to retain the customers you already have.
Receiving a 5-star rating on a single purchase may get you an attractive bonus in the short-term, but it has little long-term value if that customer doesn’t come back to you for their next purchase.
It’s all too easy to get carried away with attracting new customers – after all, the more customers you have the more profit you’re going to make, right? Well, not necessarily. Here are 5 reasons it pays to look after the customers you already have.
In order to understand how loyalty can be nurtured and utilised, we must first understand the different types of loyalty a customer can display.
Don’t feel restricted in your daily interactions with customers. Read to find out how moving to mobile can give you greater mobility in the way you engage with your customers.
Generation Y have come of age and are increasingly dictating how companies approach retailing. Are you digitally equipped to meet the needs of any generation?
Why the current desk-bound salesman approach could soon be a thing of the past.
Sharing is caring! Learn how sharing your data across your dealership can lead to simple savings, increased sales and a greater customer experience.
Customer journeys, touch points – great service matters. It always has. It always will. It’s the little things that matter most, read the article to learn what these are.
The dealers and OEMs who can blend the online and offline experience and provide the personal, interactive journey that customers love ― will certainly see happier customers. It's up to you, the dealer, to make sure that your digital and traditional strategies blend smoothly.
The modern car buyer has changed, car dealers and the automotive industry now need to adapt. Dealers must embrace the digital revolution in order to develop new customer relationships, and maintain old ones.
Big Data is here now and its importance to automotive retail and aftersales will only continue to grow in importance. Find out how using data can help you.
Any dealership that simply waves goodbye to a customer as they drive off the forecourt is missing a trick. A BIG trick.
With well-managed processes in place, time can be saved and wasted effort avoided.
When it comes to the success of your dealership, how can you be sure that your decisions are based on a full view of the truth?
How much time do you spend creating reports? Spreadsheets have their uses, but there is a better way to run your dealership.
Data needn’t be boring and it is your life line; your goldmine - yes, you’re sitting on a invisible goldmine and you might not realise it.
Customer retention is key to profitability for any dealership. Would you know if your customers were going elsewhere?
Data is the keystone to success for many businesses. Could you identify where disconnected data and processes are costing you money in your dealership?