Dealer Insights - Marketing

Actionable insights to help you
improve your dealership marketing.
Increase your sales, footfall and engagement.

Marketing Insights

Improving communication to boost customer loyalty

Make sure you remain first choice for your customers. Use integrated marketing to stay in contact when it matters most and provide a 5 star experience with every interaction.


Why a strong online presence is a must for all car dealerships

Customers have a huge amount of information at their fingertips. They conduct the majority of research online before they’ve even stepped foot inside a dealership. Buying a car has never been easier, but can the same thing be said about selling a car?


Managing the customer journey

A dealership must consider how every form of customer interaction is channelling motorists to that final face-to-face meeting.


Ongoing Communication: Ways to ensure your customers become advocates

Your new customers will notice (and be slightly amazed) if you’re just as attentive after they buy their new vehicle as you were before.


Demand Generation: You need to stay proactive

Proactive marketing is what will give you an edge on your competition and encourage visits to your dealership first.


A new opportunity to stand out

How Dealers can stand out and retain the all important relationship with your customers.


Latest Insights - Customer experience


How Soon is Soon?

Watch the video to hear why speed and a quality response make all the difference with today's automotive customers.

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What’s your name again?

David Loveday, International Product Manager at CDK Global, advises the best ways to delight your customers every time they call your dealership.

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About the Insight Centre

The Insight Center was developed with the dealer in mind. With everything from white papers to instructional videos, the Insight Center is your resource for automotive tips and best practices.

About CDK Global

We provide integrated technology solutions to over 26,500 auto, truck, motorcycle, marine, recreational vehicle and heavy equipment dealers throughout the world.

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