Car retailers depend on building lasting customer relationships to ensure long-term profitability, but what can automotive car dealerships learn from the wider retail and services industries?
Your dealership staff are representing your brand whenever they interact with customers. Are they delivering the best possible experience for your brand?
How can dealerships keep up with the changing customer expectations of the three car buying generations?
An enquiry is a critical moment because today’s digital natives have come to expect a brisk, positive response -- fast. The quicker you are, the more impressed they'll be.
As with any good date, it starts at the front door. The great customer service you’ve been giving them by phone, email and online has to go a notch higher in person.
Once the deal for a new car is done, your customer needs to know you still care. You do care, don’t you?
Your new customers will notice (and be slightly amazed) if you’re just as attentive after they buy their new vehicle as you were before.
Your customers have committed to you, now is time for you to commit to them. Find out how.
Most of your customer interaction happens over the telephone. So shouldn’t your call handling be 100% efficient?
How much do you know about the call metrics that matter to your dealership?
You can’t improve what you don’t measure. Tracking the results of the phone calls in your dealership is the first step to improving how your team handle customer calls.