Watch the latest webinar for tips on how to take control of loyalty in your dealership
In the automotive industry, customer retention is the key to success. It’s now more important than ever to focus on our customers and the valued relationships that we form with them.
Many in the industry continue to direct their efforts on attracting new customers. But don’t forget, it’s equally important to retain the customers you already have.
Receiving a 5-star rating on a single purchase may get you an attractive bonus in the short-term, but it has little long-term value if that customer doesn’t come back to you for their next purchase.
It’s all too easy to get carried away with attracting new customers – after all, the more customers you have the more profit you’re going to make, right? Well, not necessarily. Here are 5 reasons it pays to look after the customers you already have.
In order to understand how loyalty can be nurtured and utilised, we must first understand the different types of loyalty a customer can display.
Make sure you remain first choice for your customers. Use integrated marketing to stay in contact when it matters most and provide a 5 star experience with every interaction.
Creating the best service booking experience is vital in keeping the modern customer loyal to your dealership.
Aftersales competition is tough. Learn how to increase loyalty in the service department and increase your bottom line.